Total Cost: 698
Leads Gained: 764
Time Period: 10/12/16 – 11/13/16
Prizes: 1 Kindle Paperwhite with books, 5 swag bags
Contestants: 915 (some from my list). 106 leads joined through social promotion.
I played around with different audiences, and had some really great days: Halloween. I also had some really bad days: Election day.
All in all, I’ll round and say I paid $1 a lead. Which I think is a good deal.